Smartly curated clothing, jewelry and gifts for everyday occasions.

California casual

"

I love this boutique! There is such a great assortment of gifts and clothing. My mom lives down the street, and I always find some great things when I visit.

I love this boutique! There is such a great assortment of gifts and clothing. My mom lives down the street, and I have always been able to find some great things when I visit.

Rainbow

Love Karen and her shop. I live in CA and this is where I buy my clothes!

Linda

This is my FAVORITE store in St. Pete! The owner and staff make shopping there fun and customers feel like friends. The style is free and fun but with more conservative options, too.

Meredith

Location

Plain Jane

621 Central Ave  St. Petersburg, FL 33701

Mon - Sat, 11am - 6pm
Sunday, 12am - 4pm

Get directions